If someone in the area Googles “tacos” or “tacos Vancouver,” their search results will likely look like this: How does this work? Let’s say you have a storefront or offer a service at a specific location, for example, you run a taco shop in Vancouver, BC. That’s because Google prioritizes GMB listings in relevant search results. Setting up a Google My Business account can get your business in front of that local audience. Why you need a Google My Business accountĪn effective online presence requires more than just a website, especially when you’re trying to reach a local audience. Read on to learn how to set up a Google My Business profile, surface in local searches and win new customers. GMB is vital for attracting local customers and influencing their purchasing decisions. Now more than ever, customers rely on the information from Google My Business listings, as businesses often adjust their hours and scope of operation to comply with COVID-related restrictions. Google My Business (GMB) is a platform that helps business owners create and promote a professional business profile in Google Search and Maps.
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